- Led the design and successful delivery of critical functionalities within a consumer-facing, responsive web banking platform, emphasizing visual design and information architecture
- Collaboratively used Sketch/Figma to establish our design system, enabling the creation of comprehensive wireframes, prototypes, and high-fidelity designs. This was underpinned by a thorough understanding of design systems and principles, all centered around the user’s perspective.
- Created and set up A/B testing using Adobe Target and conducting user surveys, I gathered both quantitative and qualitative data, leading to a significant 35% increase in Guaranteed Rate’s user engagement
- Built a white-label-friendly design system and frameworks for the product, powering the underlying engineering framework for first-party and partner products.
- Successfully created and managed the design system for the new booking website and mobile app, a task that spanned all 700+ hotels, ensuring uniformity and excellence in all projects.
- Conducted design audits to identify areas for improvement and implemented corrective actions using Adobe Target and Analytics
- Partnered with cross-functional teams, including developers, designers, and product managers, to create intuitive, responsive, and visually compelling user interfaces for both B2B and B2C companies across web and mobile, ensuring seamless integration of accessible design solutions and aligning with business objectives. In doing so, I received accolades from clients, colleagues, and managers for delivering high-quality design solutions that exceeded expectations and achieved measurable results.
- Led and developed innovative product UX concepts that prioritize user needs with meticulous attention to detail and dedicated to maintaining high quality standards.
- Worked on design applications for iOS and Android platforms for ideating features, wireframing to high-fidelity mocks, and framing a design system
Conducted user research to understand user needs and pain points, resulting in the development of new features that increased user engagement and retention for Nicoli’s clients
Designed and implemented a new visual language and design system that improved the usability and accessibility of the platform
Our collaboration with clients, product managers, and other developers was key to ensuring the feasibility and successful implementation of the design changes.
Designed and printed out eye-catching logos and branding materials for small and large businesses, enhancing their market presence
Worked on an ecosystem of applications web and mobile applications for the food-tech industry
Developed impactful designs for marketing and advertising campaigns that boosted ticket sales by 60%.
Played a vital role in the evolution of brand aesthetic by producing innovative designs for seasonal campaigns, member events, and promotions