Extended Stay America needed more than just a blog—they needed a strategic content platform that would engage their unique audience of extended-stay travelers while driving meaningful business results. As the lead UX designer, I transformed their content approach from generic hotel marketing to a user-centered resource.
Design and launch a comprehensive blog platform that serves Extended Stay America's diverse audience of business travelers, relocating families, and extended-stay guests while supporting the company's booking funnel and brand positioning goals.
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